One District One Product
- One District One Product (ODOP) is an idea to select, brand, and promote One Product from each District of the country for enabling holistic socio-economic growth across all regions.
- ODOP was first launched in Uttar Pradesh to create product-specific traditional industrial hubs across 75 districts of the state.
- ODOP initiative is aimed at achieving the vision of the Indian Prime Minister to foster balanced regional development across all districts of the country.
- 30 August 2022: Union Minister for Commerce and Industry, Shri Piyush Goyal called for the integration of the One District One Product (ODOP) initiative with the Open Network for Digital Commerce (ONDC). He also unveiled a digital version of the ODOP gift catalogue.